The fitness industry is more marketing and psychology than physical.
Fitness Membership. Photo from fitfreedom.wordpress.com
The fitness industry has a spur of growth these recent years, due to illnesses like diabetes and obesity. And of course, thanks to Hollywood we all want to be hot. And that’s the promise of the Fitness Industry, be it a club membership or DVD take-outs – you will be hot and sexy when you buy their products and services.
You decided to join a fitness club. On the façade you saw beachfront bodies, hot, sexy, and sizzling! Expectedly, models are the lean and muscular ones. It doesn’t mean that they got fit in that gym, but seeing them makes you believe. Admit it, most people are visual people. Seeing what you want to be is enough to persuade you.
You may or may not notice, but the trainers are marketing savvy. You signed the contract and gave them permission to bill your credit card. Often times, they still make you choose your personal trainer. And you’ll see, some are more expensive than the others. Paying them more doesn’t guarantee you better results. It’s still all you, you do the work for your own body, not the jam-packed trainers themselves.
The next step is to measure your current fitness or health status. How can you know if you are obese, overweight, fit, or underweight? They measure your BMI (body mass index). This scale, created by the US government is flawed! Its purely based on height and weight butwhat about fats proportion? What if you just have huge bone density that adds to your weight? And all other considerations are not accounted. According to this scale, Brad Pitt, George Clooney, and Michael Jordan are all overweight. However, it’s the most popular and easiest measure. But if your BMI surprised you, you may just have the body of Brad Pitt.
They offer the services of in-house nutritionist. They will give you a tease, and make the nutritionist assess your diet for the first time and recommend some changes. Diet and nutrition is common sense. Eat what the caveman eats, all natural and avoid processes and you’re good. Paying extra for nutritionists or books is expendable.
Gym Equipment Exercise. Photo from inletfitness.com
You got started. The leeway to steadfast weight trimming and strength building is the equipment and machinery. But you and your trainer will spend less time in it. Instead, your trainer will drive you to “stability balls, resistance tubing or bands, and balance tools”, more on exercises you can’t do alone. These trainers are told to veer away from constant use of equipment, because when the person learned how to use them (and it’s damn easy to learn), they won’t need trainers and will stop the service (DeFranco, 2012).
It’s a psychological game! They get you psyched up in the start, then when it’s been months and you do the same exercises over again, they intervene and re-psych you up to keep you paying the membership. It’s an industry, meaning a business. It doesn’t care if you get healthier or leaner. What it cares about your money.
Their programs may not work out for you, really. Our genetic makeup is part of the equation, but would they say it? No. They trick you to believe what the best looking body is, but each of us look at our best differently. And then they promise you that the best way to achieve it is through their gym.
If you noticed nothing’s changed, or at least on the timeline they promise you, it’s also planned out. They’ll say that despite the program, diets and supplements they served you, it all falls down to individual differences. It didn’t work out for you because it isn’t right for your body, and you keep on finding what works for you. Yeah, you’ve gotta pay them more.
Their gym is a breeding ground for germs, thanks to the sweaty bodies all around. From athlete’s foot to flu, they have it. And these clubs, not all of it, are not mandated by law to handle medical emergencies. Some trainers can’t even do CPR. Thing is, we are prone to injury when exercising, isn’t it? And heart attacks, due to improper exercise or overexercise, will need immediate help in matters of minutes.
Fitness industry doesn’t have a federal regulation to keep private data. Doctors, psychiatrists, lawyers, all these professionals are ruled by law to preserve nondisclosure of any private information you shared with them. But the fitness industry doesn’t have that, and unfortunately you have to share your medical history to them at the beginning of your program. Be prudent as these people are free to gossip about you.
It’s hell hard to terminate a membership. Even if you communicate that you want to quit, chances are you signed a contract in day one and they’ll keep earning from you credit card even after you stopped. You better read before you sign, because if you sue them, they just present your signature and they win.
I’ve been a member of a nationwide fitness club. I know many success stories. Sure, there are people who got their magazine cover body, and fitness clubs helped them. But victim here, not all trainers are qualified to be one. Their management will employ many to meet the sky high demand, and see for themselves if they’re good with being a trainer. If not, oh well, drop him and get another.
Personal Trainer Encouragement. Photo from methodfitness.com
Even the professional and ethical can’t escape the demands of business, and what kept their growing bank account are some tricks here and deceit there to get you excited and believe all the miracles they claim.
I’m not implying that we quit our membership. Our body will always clamor exercise, and their services shot straight to that humane need. But you deserve to know all their secrets; and you can be fit at home, at work, at school, at Disneyland park, wherever.
How was your experience in fitness clubs?
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