Cheap on labor, excessive on endorsement.
Photo from Justin Hee’s flickr
An elegant, dandy pair of Nike shoes would cost you around $70 to $150. Little did the public know that the production cost, meaning the materials, machinery, and rent that Nike spend in making a pair of shoe, is just $12. More intriguingly, the labor was just $2.75, or just 4% of the money the customers pay for a shoe with a check sign.
Workers in the production factory really earn a little percentage, and quite frankly are underpaid.
Most of the cost of the shoes came from advertisements. Tiger Woods, for instance, was paid $20 Million to promote the Nike golf division alone. In 2006, Nike spent $476 Million to get star-studded promotion of their shoes.
This engagement does not only apply to Nike. Before buying the Shape Ups Skechers shoes Kim Kardashian promotes, think of how much the noted Kardashian milks you some money. Just think of the workers who actually WORK and put together the materials to offer comfort for your feet and how they should get the percentage more. And think of how many hungry people will be fed, out of out-of-school children be educated, and millions of lives be improved when these shoe-makers’ cost of advertisement are focused on providing support for them.
Do they really need advertisements? People already know that Nike makes shoes, so why spend millions on promoting it more? We only have a pair of feet. Everytime we buy more than necessary, remember the children who travel to school using worn-out slippers or barefoot across rocky terraces and cross a river, even rivers.
Do you need a celebrity do endorse your shoes?
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Sources:
The Cost of a Pair of Nike Shoes; citinv.it
Investors Fret About Nike’s Star Endorsements; MSN Money
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